Lonzo Ball Will Never Be a Role Model 


Lonzo Ball,  guided by greedy father Lavar Ball, is starting his pre -NBA days on the wrong foot  ( excuse the pun ).

Lonzo Ball, like not many before him,  is a very promising young basketball player that should take the NBA by storm.  I don’t pretend to know much about basketball, but I know enough about sports and life to see an insensitive marketing scheme. There’s nothing wrong with marketing. I market myself all the time. But I’m not the next great NBA superstar. I also keep my priorities straight and respect my audience. In Ball’s case, he needs to keep scandals to a minimum and earn the respect of his peers,  his community,  and his future fans. This comes with the territory of being a millionaire professional athlete. You have certain responsibilities to live up to. 

Who would’ve thought the ugly shoes above would be what’s raising eyebrows. Usually you need to keep your record clean or at least fix it. You need to show remorse,  however fake it may be. You need to try and give to the people who will be the ones paying your salary  — the fans. Yes,  all you need to do is respect the fans and play at 110% every game. This for a multimillion-dollar yearly salary. 

Here’s an article by the New York Times on this. 

On the surface, the problem is one of greed. Ball’s shoes are retailing for  $495 and the signature ones at  $995. Sandals go for  $220. These prices are outrageous, since they’re branding and spokesperson hasn’t played a game in the NBA.  Michael Jordan’s elite shoes are cheaper than these. And he’s arguably the greatest player of all time. Shaquille O’Neal is selling shoes at under $100. This is where the real problem lies.

When asked about the high price of the shoes, Ball said that if you can’t afford it then you’re not a baller. Really? Is this the way you market yourself? Couldn’t he at least give a respectable answer,  even if he didn’t mean it? 

In a world where we look for positive role models,  Ball is lower than what’s scraped off the bottom of a barrel. So far,  this shoe fiasco and the handling of it makes him the most insensitive creep to ever be a talented athlete. 

And the shoes are ugly. 

Shame on the Ball family. Shame on the senior Ball for trying to make a profit by possibly destroying his son’s reputation. And shame on any of us who let this happen. 

If these become popular taxing and bullying will be on the rise. 


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